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Tara has a unique ability to make you rethink your position without ever being contrived. On numerous occasions she forced me to look at campaigns in a manner I had not previously considered. Her talent is multidimensional. From marketing, to algorithm development she is always on point.
anyone who knows Tara is aware that she is one tough cookie. You quickly learn not to try to pull anything over on her. She will call you out and deservedly so. The incredible thing about her though is that she’s usually correct. As annoying as that can be you are grateful for the multitude of benefits and talents she provides.
Live 8 was cracking with Tara’s input. She was one of the few on the team who actually could remember the first go round of Live Aid! Her ability to manage prima donna rock stars and stylists was seamless. Her attention to detail with the logo design and styling truly made a difference. So much so we asked her to help with the VMA’s for 2 years after.
In 2001 we were in the middle of filming Nicholas Nickleby in London. I was the costume designer and we ran into multiple issues with certain textiles. I contacted the offices where Tara worked to see if they had any quick solutions. Within 3 hours she had arranged for one of their suppliers to provide us with multiple options. She continued to assist me with styling and logistical issues for the following 6 months. Great under pressure and a true problem solver
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